YOUR TECHNOLOGY WORKS.
WHY ISN’T THE MARKET RESPONDING?
Fractional CMO and GTM Strategist for Semiconductors and Deep Tech.
Most fractional CMOs sell advice and their network. I build credibility that holds up to questioning — from your board, your buyers, your AI search results, and the competitors quietly watching your every move.
THE PROBLEM I SOLVE
I've watched this happen hundreds of times.
A semiconductor company spends four years and forty million dollars proving the technology works. The chip benchmarks. The demos land. The board is confident. Then they try to sell it — and nothing moves.
Not because the technology is wrong. Because nobody built the commercial infrastructure to carry it.
I've seen this from three angles nobody else in this space has stood at simultaneously.
8 years inside Arm watching hundreds of companies attempt that crossing.
50+ engagements at Kiterocket seeing the same failure patterns repeat across the entire industry at once.
At some point the pattern becomes undeniable.
So I built a boutique practice around fixing it.
The proof came fast. First engagement: a semiconductor company repositioned from a $12M market position to a $50M opportunity.
That experience produced a diagnostic called the Commercial Readiness Gap. One of the tools I bring to every engagement, built specifically for semiconductor and deep tech companies at the moment the technology is proven but the commercial infrastructure isn't.
That moment is where most engagements fall short. It is exactly where I start. And I only work with three clients at a time — because this work demands full presence, not a seat at a crowded retainer table.
If that's the situation you're in, I’d like to hear about it.
COMPANIES AND LEADERS I’VE WORKED WITH
AWARDS & ACCOLADES
TOP 10 FRACTIONAL CMO IN AUSTIN
AZIMA TIM AWARDS
VEGA AWARDS
ELEVATION AWARDS
THE DRUM AWARDS
AWARDS
AS FEATURED IN
“Hire Jeff. Thank me later.”
“He’s not just a skilled marketer, he’s a game-changer who sees both the business AND the tech, and turns challenges into opportunities.”
- Francoise von Trapp, Founder, 3D InCites
Francoise von Trapp, Founder at 3D InCites
More testimonials can be found here.
WHO I TYPICALLY WORK WITH
Profile A
VC-funded, Series B or C, $5M-$50M revenue
The round was raised on the technology. Now the board wants commercial traction and the answers aren't getting cleaner.
You need an operating CMO who can build the motion from inside — not explain why it hasn't been built yet.
Profile B
Private, $10M-$100M revenue
5+ years in the market, but the commercial foundation was never properly built — it just took this long to become impossible to ignore. The brand is not accurately reflected in the market, and the growth plan doesn't exist or doesn't scale.
You need an operator who diagnoses fast, rebuilds from inside, and doesn't burn the team you spent years building.
Profile C
Semiconductor incubator or or deep tech VC
Your portico has crossed every tech threshold but is now stalled. You've done your job. But the gap between “proven” and market traction is the one your model wasn't built to close.
You need someone you can place inside the business who already knows what breaks at this stage, diagnoses fast, and closes the gap before the window does.
WHAT YOU GET WHEN YOU BRING ME ON
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An Operating CMO In Your Corner, Not On Your Vendor List
Three clients maximum. That's not a constraint — it's how you know the work is optimized, not just another notch on the list. You get a CMO-level operator reporting directly to you, in your revenue meetings, your board prep, your customer conversations. Accountable to commercial outcomes, not retainer deliverables.
A Diagnosis Before A Single Dollar Gets Spent
The Commercial Readiness Gap runs first. Six layers — narrative, sales motion, market timing, pricing, ecosystem readiness, internal alignment. Structured findings, not opinions. You know exactly what's broken before anything gets touched. Every competitor claims tailored solutions. This is what tailored actually looks like.
AI Where It Changes The Outcome
Competitive intelligence compressed from weeks to hours. Narrative tested across buyer personas simultaneously. LLM visibility so your company surfaces when buyers ask ChatGPT who solves their problem. AI doesn't replace the commercial judgment. It makes it faster & more defensible when it matters most.
Work Doesn't Stop At The Recommendation
A consultant diagnoses and recommends. An advisor hands you a document and leaves. Some firms hand it to a contractor network you never vetted and never met. Instead, you get an operator who takes the commercial problem off your desk — not by handing it to someone else, but by owning it alongside you until it's solved.
The Marketing Side Has An Owner Now
You know what you built. You don't always know how to make the market understand why it matters. Every marketing decision ran through you because nobody else could own it. That changes. The technology deserves someone who can make the market care as you can build it.
WHY ME, SPECIFICALLY
The Arm Years — I was the Global Head of Social Media Strategy when SoftBank paid $32 billion for Arm and Nvidia tried to take them over. I decided what Arm said publicly while nobody inside knew what was happening next. Eight years of those decisions teaches you more about commercial credibility than any framework ever could.
Always Early, Never Trendy — I was building B2B social media strategy before most semiconductor companies had a Twitter account. I built Kiterocket's AI Task Force before anyone in semiconductor marketing knew what generative AI meant. Wharton, Penn, Michigan, Kellogg — AI and brand programs, years before ChatGPT went mainstream. The pattern isn't that I use AI. It's that I've been ahead of every major technology wave before this industry decided it mattered. That's not a credential. That's a habit.
50 Companies. Then Inside One — After Arm I advised fifty semiconductor companies simultaneously at Kiterocket. Same mistakes, different technologies, same order every time. Then fractional CMO for an advanced packaging company for two and a half years — remote, but in every meeting that mattered. 4x revenue. 5x pipeline.
A Unique Early-Career in Music — Before semiconductors, a decade in the music business making unknown artists matter to people who had never heard of them. That's exactly what semiconductor companies need at TRL 7. Someone who knows how to make a market care about something it doesn't know it needs yet. Ecosystem. Agency. Operator. Music. That combination doesn't exist anywhere else in this space.
I'm in Austin, Texas — Not Silicon Valley. If proximity to Sand Hill Road is what you need, you have options. But if you need someone who sees this industry clearly because they're not captured by the same consensus echo chamber — and who is located geographically closer to the full spread of U.S. semiconductor manufacturing supply chain than one coast, and easier to reach globally — that's what Texas gives you.
THE FRYER GROUP VS. OTHER COMPANIES
CASE STUDIES
Semiconductor IP: 6× ROI for Technical Audience
Recast a niche IP story into investor language, delivered 6× ROI and board-level validation.
Turned a flat funnel into an $800K pipeline inside one quarter, visible traction investors could trust.
GTM Reset: 20% Brand Share for Mid-Size Semiconductor
Took a stagnant growth story, rebuilt GTM, and lifted brand share 20% against larger rivals.
AI Strategy: Built Market Leadership for Semiconductors