YOUR TECHNOLOGY WORKS.

WHY ISN’T THE MARKET RESPONDING?

Fractional CMO and AI-Native GTM Strategist for Semiconductors and Deep Tech

Your board is asking harder questions. Your buyers aren’t moving. You’re not showing up in AI search. Your competitors are watching your every move. You don’t need general advice and a network. You need market credibility that holds up in every room, AI or human.

15+ years of

semiconductor leadership

25+ global

product launches

Serving clients across

USA + the world

Something isn’t working.
You know it’s not the technology.

Everyone describes what you build a little differently.

It feels like a positioning problem. It almost never stops there.

And customers won’t commit to technology their own team can’t explain to the buying committee.

Deals still run through you.

You can’t scale that.

‍ The motion is founder-dependent. What made you successful early on is now your biggest bottleneck.

Marketing is everyone’s second priority and nobody’s owning it.

Everyone did their job. But no one set the overall commercial direction.

And that window doesn’t stay open forever.

Similar symptoms, with common fixes.

Leadership → Strategy → Execution

Powered by human judgment. Not AI.

How Engagements Typically Unfold

Every engagement starts with a conversation about where you are, not just a sales call.

What we build depends on what we find. You don’t just pick a service, we figure it out together.

Positioning Sprint

Instead of everyone describing what you do differently …

Get one clear market narrative your buyers and your board can all act on.

✔ One narrative your whole org can use

✔ Buyers who understand why you and not your competitor

✔ A story that holds up in the boardroom and in the sales conversation

Learn about the Positioning Sprint →

Strategy Sprint

Instead of activity without direction ...

Get a structured GTM motion built around how your buyers actually make decisions.

✔ The 3-5 priorities that will actually move the needle

✔ A plan built for your stage, your buyers, and your resources

✔ Clarity on what’s working, what isn’t, and what to do next

Learn about the Strategy Sprint →

Fractional CMO

Instead of commercial being everyone’s second priority and nobody owning it…

Get CMO leadership, without the full-time headcount expense.

✔ Commercial Readiness Gap

✔ Commercial direction so your team isn’t guessing

✔ Accountable to outcomes

Learn about Fractional CMO →

Not an Agency Pushing Billable Tactics.

Not “Big Name” Advisor Flaunting Their Network.

Not a Consultant With A Generic Brochure.

Not AI That Confidently Fakes It, But Isn’t Right.

❌ AI needs someone to supervise when it’s wrong about your specific market, and knows what to do about it.

❌ Agencies look at their bottom-line first. The senior who closed you disappears. Junior marketers learns on your budget.

❌ Big name advisors sell their network access + take high client volumes. When things get hard they’re difficult to reach.

✅ Inside the front lines of Arm during the most contested acquisition in semiconductor history.

✅ Inside an agency side advising fifty companies at once, from startup to scale-up to global enterprises.

✅ Inside a single company as CMO, taking them from unknown R&D challenger to the very face of advanced packaging.

✅ AI-native before ChatGPT was a buzzword. Building and executing with it firsthand - driving growth, setting guardrails, and laying foundations. Not just talking about it like everyone else.

Good Fit

Semiconductor or deep tech companies at TRL 7 or above
VC-funded or privately held with $5M-$100M revenue
No CMO or head of marketing in seat

Not Ideal

Consumer-focused businesses with simple sales cycles
Pre-revenue / seed startups
SAAS companies

THE PROBLEM I SOLVE

I've watched this happen hundreds of times.

A semiconductor company spends 4 years and 40 million dollars proving the technology works. The chip benchmarks. The demos land. The board is confident. Then they try to sell it — and nothing moves.

Not because the technology is wrong. Because nobody built the commercial infrastructure to carry it.

The trigger varies. Sometimes it’s the board meeting after the Series B closes. Sometimes it's when the first production run ships and the revenue clock starts.

The situation is always the same — the technology is ready and the market isn't moving.

I've seen this from three angles nobody else in this space has stood at simultaneously.

8 years inside Arm watching hundreds of companies attempt that crossing.

50+ engagements at Kiterocket seeing the same failure patterns repeat across the entire industry at once.

Then inside a single company as the operator, owning the outcome until it moved.

Every semiconductor founder has advisors for the road to proven technology. Nobody owns the commercial function for what comes next.

So I built a boutique practice specifically around that moment.

The proof came fast. First engagement: a semiconductor company repositioned from a $12M market position to a $50M opportunity.

That experience produced a diagnostic called the Commercial Readiness Gap — built specifically for semiconductor and deep tech companies at the moment the technology is proven but the commercial infrastructure isn't.

That moment is where most engagements fall short. It’s exactly where yours starts. And I only work with three clients at a time — because this work demands full presence, not a seat at a crowded retainer table.

If that's the situation you're in, I’d like to hear about it.

WHO I TYPICALLY WORK WITH

Profile C

VC-funded, Series B or C, $5M-$50M revenue

The round was raised on the technology. Now the board wants commercial traction and the answers aren't getting cleaner. Every quarter is tougher.

You need: An operating CMO who can build the motion from inside — not explains why it hasn't been built yet.

Profile A

Private, $10M-$100M revenue

You’ve been in market long enough to know something is structurally wrong with how your company is going to market. The tech is real and the customers exist, but the commercial foundation was never properly built along the way.

It just took this long to become impossible for to ignore. ‍ ‍

You need: An operator who diagnoses fast, rebuilds from inside, and doesn’t hand you a document and just disappear.

Profile B

Semiconductor incubator or deep tech VC

Your portco has crossed every tech threshold. Your advisors did their job. But the gap between “proven technology” and commercial traction is the one your model wasn’t built to close.

You need: Someone you can place inside their business who already knows what breaks at this stage, owns the commercial function completely, and closes the gap before the window does.

TRUSTED BY TEAMS WHO’VE BEEN THERE

“Hire Jeff. Thank me later.”

“He’s not just a skilled marketer, he’s a game-changer who sees both the business AND the tech, and turns challenges into opportunities.”

- Francoise von Trapp, Founder, 3D InCites

Francoise von Trapp, Founder at 3D InCites

More testimonials can be found here.

WHAT YOU GET WHEN YOU BRING ME ON

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The Commercial Problem Comes Off Your Desk

You’re not sharing attention with eleven other accounts. The person in your revenue meetings is the same person who took your call, and they’re accountable to your outcomes, not a retainer clock.

You Know Exactly What’s Broken Before Anything Gets Touched

Before a single dollar moves, you get a structured diagnostic across six layers - narrative, sales motion, market timing, customer definition, ecosystem readiness, internal alignment. Not opinions. Structured findings. You know exactly what’s broken and why before anything gets touched.

AI Where It Changes The Outcome

Competitive intelligence compressed from weeks to hours. Narrative tested across buyer personas simultaneously. LLM visibility so your company surfaces when buyers ask ChatGPT who solves their problem. The judgment is still human. The speed isn’t.

You Don’t Just Get A Document, You Get An Outcome

A consultant diagnoses and recommends. An advisor hands you a document and leaves. Some firms hand it to a contractor network you never vetted and never met. Instead, you get an operator who takes the commercial problem off your desk — not by handing it to someone else, but by owning it alongside you until it's solved.

You Stop Being The Only Person Who Can Explain What you Built

You know what you built. You don't always know how to make the market understand why it matters. Every marketing decision ran through you because nobody else could own it. That changes the moment you bring in someone who owns it as seriously as you built it.

WHY ME, SPECIFICALLY

The Arm Years — I was the Global Head of Social Media Strategy, reporting directly to the CEO - responsible for every public-facing call on Arm’s most visible channels. That included the SoftBank acquisition and the Nvidia takeover attempt. When the stakes were highest, I was the one deciding what got said and what didn’t. Eight years of those decisions teaches you more about commercial credibility than any framework ever could.

Always Early, Never Trendy — I was building B2B social media strategy before most semiconductor companies had a Twitter account. I built Kiterocket's AI Task Force before anyone in semiconductor marketing knew what generative AI meant. Wharton, Penn, Michigan, Kellogg — AI and brand programs, years before ChatGPT went mainstream. The pattern isn't that I use AI. It's that I've been ahead of every major technology wave before this industry decided it mattered. That's not a credential. That's a habit.

50 Companies. Then Inside One — After Arm I advised fifty semiconductor companies simultaneously at Kiterocket. Same mistakes, different technologies, same order every time. Then fractional CMO for an advanced packaging company for two and a half years — remote, but in every meeting that mattered. 4x revenue. 5x pipeline.

A Unique Early-Career in Music — Before semiconductors, a decade in the music business making unknown artists matter to people who had never heard of them. That's exactly what semiconductor companies need at TRL 7. Someone who knows how to make a market care about something it doesn't know it needs yet. Ecosystem. Agency. Operator. Music. That combination doesn't exist anywhere else in this space.

I'm in Austin, Texas — And that’s deliberate. The Silicon Valley consensus is an echo chamber that produces Bay Area positioning, with the same narratives, the same frameworks, and the same language recycled across hundreds of companies pitching the same buyers. The next decade of semiconductor infrastructure is being built in Texas, Arizona, Ohio, Illinois, and New York. Being outside that echo chamber isn’t a limitation. That’s how I see your market more clearly than someone who’s captured by it.

THE FRYER GROUP VS. OTHER COMPANIES