Fractional CMO · B2B TECHNOLOGY · SEMICONDUCTORS + DEEP TECH
Your technology works.
Why isn't the market buying?
You've proven the technology.
Now it's time to build the market.
Jeff Fryer helps semiconductor, deep tech, and hard tech companies turn technology that works into a market that buys, serving as a Fractional CMO or VP Marketing when senior growth leadership is needed.
NHanced Semiconductors
Approximately $12M → $50M revenue
Commercial mix approximately 20% → 60%
Four Tier-1 design-win meetings in the first 90 days
Kiterocket
Built a new capability and business from zero to approximately $2M in revenue
Arm
Helped shape semiconductor market narrative and category leadership
The Problem
Every quarter you wait, a competitor closes the gap you left open.
Buyers can't explain what you do in one sentence, so they don't buy it.
Your runway has a clock. The market catching up doesn't have one.
Every deal still runs through the founder, and that doesn't scale.
Incumbents with bigger budgets box you out of the conversations that matter.
Not sure which of these is actually costing you? Take the 90-second Commercial Audit.
What I Do
Turn technology that works into a market that buys.
I help semiconductor, deep-tech, and hard-tech companies turn proven technology into a market position buyers understand, a GTM system built for growth, and commercial momentum that doesn’t depend on founder-led selling.
Make the Market Understand
Positioning, category narrative, and market relevance that make complex technology easier for the right buyers to understand and buy.
Build the GTM System for Growth
Align positioning, marketing, sales support, buyer journey, and commercial processes so early traction and design wins can become repeatable growth.
Turn Market Signals into Better Decisions
Use AI to identify meaningful market, competitive, customer, account, and hiring signals, then translate them into sharper positioning, priorities, and GTM decisions.
Engagement Model
Typically engaged as a Fractional CMO / VP Marketing or through a focused strategic engagement at a critical inflection point.
Why Jeff
"I don't discover your problem. I recognize it."
— Jeff Fryer
A semiconductor company spends 4 years and $40M proving the technology works. They get the right buzz. Then they try to sell it, and nothing moves. Not because the technology is wrong. Because nobody built the commercial infrastructure to carry it.
I've stood at this problem from 3 angles: years inside a global chip giant. Years at an agency watching the same failure repeat across semiconductor, deep tech, and hard tech companies. Then out on my own, doing both the operator and senior leader work myself.
I kept getting asked about this exact stage, and no one was addressing it, across scale-ups or private companies. Everyone has help getting started. Everyone has help at the end. Almost nobody has someone built for the stage in between, the one at the inflection point of growth that decides their future.
That's what I built this practice around.
Who I Typically Work With
Capital Funded but Unheard
Narrative hasn't caught up to the raise
The round closed on the technology. Your board wants commercial traction, and the questions get harder every quarter. You need someone who shows traction before the next raise, not someone who explains why it hasn't happened yet.
Growth-Stage · $5M-$100M Revenue · 20-200 Employees
Commercial engine hasn't caught up to customers
You know something is structurally wrong with your go-to-market. The tech is real, the customers exist, the foundation was never built. You need someone who diagnoses it fast, rebuilds it, and doesn't disappear.
Semiconductor VC or Deep Tech Incubator
Portfolio tech hasn't caught up to buyer
Your portco has crossed every technology threshold. Your advisors did their job. Now someone needs to build the market around it. Place someone inside who already knows what breaks at this stage, before the window does.
What Clients Say
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"Jeff understands both the technology and the business. He didn't just market NHanced. He helped us build the brand and commercial strategy that got us in the room with Tier-1 players."
Bob Patti, Founder & CEO, NHanced Semiconductors
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"Hire Jeff. Thank me later." He's not just a skilled marketer, he's a game-changer who sees both the business and the tech, and turns challenges into opportunities.
Francoise von Trapp, Founder, 3D InCites
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"Jeff gets it." His approach was a game-changer, taking something no one had heard of and turning it into a sold-out, waitlisted success.
CS Freeland, Founder & Executive Director, Texas Venture Alliance
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"A tall order, but Jeff lives up to it, and then some."
Amanda Foley, Former CEO, Kiterocket