YOUR TECHNOLOGY WORKS.
WHY ISN’T THE MARKET RESPONDING?
Fractional CMO for Growth-Stage Semiconductors + Deep Tech
I run a fractional CMO practice built exclusively for semiconductors and deep tech.
I embed into growth-stage Series B and Series C startups and privately held companies between $5M and $100M in revenue.
My focus: market leadership, commercialization, and AI-native go-to-market strategy that turns proven technology into scale and growth.
I’m not going to discover your problem. I’m going to recognize it.
Because the most valued marketing leaders are not the ones who know your company best. They are the ones who know your problem best — because they have solved it before.
Experience. Wisdom. Judgment.
I’m Not a Consultant.
I’m Your Embedded CMO.
Most fractional CMOs arrive as advisors only. They build a playbook, hand you a document, and leave the rest to you. I operate differently. I embed, I own the outcome, and I stay until the market moves.
• One senior operator, start to finish. No contractors or juniors at an agency.
• Portfolio capped at three clients. You get real executive bandwidth.
• Your GTM gets built for the AI era. I don't just talk about AI at conferences. I build and deploy.
• Your commercial strategy won’t trail your engineering success. I make sure the market knows you’re ready before your window closes.
— THE TRACK RECORD
15+ years in semiconductor marketing
40+ global product launches
Advised 50+ clients globally
“Hire Jeff. Thank me later.”
“He’s not just a skilled marketer, he’s a game-changer who sees both the business AND the tech, and turns challenges into opportunities.”
- Francoise von Trapp, Founder, 3D InCites
Don’t Just Take My Word For It.
“Their attention to detail and commitment to quality truly stood out. We’ve already recommended them to others.”
— Former Customer“Communication was top-notch and the final outcome was even better than we imagined. A great experience all around.”
— Former Customer“Every detail was thoughtfully executed. We're thrilled with the outcome.”
— Former Customer— THE CHALLENGE
The Commercial Clock Is Running.
The engineering is proven. You’ve hit your benchmarks and initial customer milestones. Now, the stakes change. Transitioning a breakthrough product into volume commercial growth is where most companies stall.
01 Your buyers can’t explain what you built. Deals die in committee, not in the demo. If your buying committee can’t champion your tech internally, the deal stalls - no matter how good the product is.
02 A full-time CMO costs $300K-450K before equity. And takes four to six months to hire. The commercial window doesn’t pause while you search.
03 Every deal still runs through the founder. What got you to early revenue is now the ceiling. That motion doesn’t scale and your board knows it.
04 Legacy incumbents will box you out. If your market narrative can't keep pace with your product roadmap, they don't need better technology to beat you.
— THE PROBLEM I SOLVE
A semiconductor company spends four years and forty million dollars proving the technology works. The chip benchmarks. The demos land. The board is confident. Then they try to sell it — and nothing moves.
Not because the technology is wrong. Because nobody built the commercial infrastructure to carry it.
I've watched this happen from three angles nobody else in this space has stood at simultaneously. Eight years inside Arm. Fifty engagements at Kiterocket seeing the same failure patterns repeat across the entire industry. Then inside a single company as the operator, owning the outcome until it moved.
Every semiconductor founder has advisors for the road to proven technology. Nobody owns the commercial function for what comes next. That's exactly what I built this practice around.
First engagement: NHanced Semiconductors, which I repositioned from a founder-known R&D challenger and $12M government-dependent to a $50M commercial platform. 4x revenue and 5x pipeline. Revenue mix shifted from 80% government to 60% Tier-1 commercial in under 2 years.
— WHAT I DO
The Engagement Model
Every engagement starts with a conversation about where you are, not a sales pitch.
What I build depends on what we find — because the right fix for a positioning problem looks nothing like the right fix for a pipeline problem.
Before I build anything, I run a Commercial Readiness Gap diagnostic. Most companies are leaking in two or three layers simultaneously and don't know which ones. That diagnostic tells us where to start.
01 | MARKET LEADERSHIP
Fractional CMO / VP Marketing
I develop your marketing strategy, build your brand positioning and messaging, align your sales and marketing motion, modernize your digital presence, execute your product launches, and optimize the channels that drive your design win pipeline.
02 | COMMERCIALIZATION
Commercial Positioning
I translate your technology into a market narrative that moves buyers, build the ecosystem credibility that puts you on the shortlist, and create the foundation that turns design wins into repeatable revenue.
03 | TECHNOLOGY
AI-POWERED GTM INFRASTRUCTURE
I use AI to see the market before your competitors do, get your technology into the right conversations at the right moment, and give your team the tools to turn a design win opportunity into a sales commit.
— AI INFRASTRUCTURE
You can’t algorithmically generate trust.
Build A Commercial Engine for the AI Era.
Design Win Signal Intelligence Monitors competitive landscape and delivers a brief on what changed, what it means for your pipeline, and where to move first.
Design Win Opportunity Scoring Scores every active opportunity by real conversion signals — engineering activity, ecosystem relationships, conference presence — so your team knows exactly where to focus.
Target Account Intelligence Pulls live signals on any account in your pipeline and generates a brief your team walks into every meeting with.
AI Brand Visibility 84% of AI citations come from earned media. Paid accounts for 0.3%. I build the infrastructure that puts your name in the answer before your competitors realize the question is being asked.
Growth-stage companies that build AI-powered commercial infrastructure now will have a structural advantage over every competitor still running manual GTM motions.
At your stage, you don't have five years. Your window is now. Your marketing team is three people doing the work of fifteen. AI is the force multiplier.
Where it solves the problem better than anything else — I build it. Where it can't — I don't.
— MEET JEFF
Built By Someone Who’s Solved It Before.
Jeff Fryer is the fractional CMO for growth-stage semiconductor and deep tech companies. His superpower is making markets believe what engineers already know.
• 8 years · Global Head of Social Media Strategy · Arm · through the $32B SoftBank acquisition and Nvidia takeover attempt
• Advised 50+ semiconductor companies · Kiterocket
• 4x revenue · 5x pipeline · NHanced Semiconductors
• Microelectronics US Impact List 2026 · Top 100 Honoree
• Executive Education · Wharton · Michigan · Kellogg
• Austin, Texas · Serving clients globally
— THE RIGHT FIT FOR BOTH OF US.
I manage a selective portfolio of no more than three companies at a time to ensure deep, hands-on engagement. Each engagement begins with a six-month commitment. Most continue well beyond that.
STAGE
Series B · Series C · Privately Held Post-product-market fit with proven tech and commercial gap becoming impossible to ignore
TEAM PROFILE
50-200 Team Members Technically strong, lacking commercial leadership.
REVENUE
$5M-100M revenue Customers in tow. Scale is the problem now.
INVESTMENT ADVISOR REFERRALS
• VC looking to de-risk commercial in portfolio • Investor portfolio can't convert tech into wins • Incubator graduates stall after program end
— WHO I TYPICALLY WORK WITH
Profile A
VC-funded, Series B or C
The round closed on the technology. Now your board wants commercial traction and the answers aren't getting cleaner. Every quarter the questions get harder.
You need an operator who can show the board commercial traction before the next raise — not someone who just re-explains to you why it hasn't happened yet.
Profile B
Private, $10M-$100M revenue
You've been in market long enough to know something is structurally wrong with how you're going to market. The tech is real. The customers exist. The commercial foundation was never properly built.
You need an operator who diagnoses the structural problem fast, rebuilds, and doesn't hand you a document and disappear.
Profile C
Semiconductor VC or deep tech incubator
Your portco has crossed every technology threshold. Your advisors did their job. The gap between proven technology and commercial traction is the one your model wasn't built to close.
You need someone you can place inside their business who already knows what breaks at this stage — and closes the gap before your window does.
Proven. Commercial Urgency. Let’s Move.
If your technology is ready but the market isn't, let's talk about where you are.