Scaling Requires More Than A Great Product.

It Demands Leadership.

Fractional CMO and Strategic Marketing Leadership for Scaling AI, Semiconductors, and B2B Tech SMBs.

CMO-level traction without the cost, delay, or risk of hiring full-time.

Trusted by industry leaders to advise hundreds of companies across AI, Semiconductors, and B2B tech.

Stylized blue lowercase "arm" logo on a white background.
Kiterocket logo with a stylized dark geometric kite above the text "KITEROCKET" on a white background.
iab logo in black and red text
Renesas logo in blue text on a white background
NHanced Semiconductors logo with geometric design of overlapping red and gray squares.
Veeco logo with stylized text and green swoosh
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Companies I’ve worked with directly or advised through leadership roles, agency work, and partnerships.

Proven Expertise to Help You

- 25 years of marketing leadership

- Led digital, AI, brand for high-growth tech companies

- Drove growth for enterprises, agencies, SMBs, scale-ups, and startups

- Scaled multiple companies and can do it again

($2M-$10M 1.8x in 1 yr | $10M-$25M 2.5x in 1 yr | $25M+: 2.5x)

- Executive Certifications from leading institutions

I’ve led companies through scale challenges, market shifts, and growth bottlenecks - the same ones you’re navigating now.

Let’s build the strategy to get you ahead.

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Northwestern Kellogg Executive Education logo
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Testimonials

I’ve worked with countless amazing companies.

“Hire Jeff. Thank me later.”

I've seen firsthand Jeff’s transformative impact on clients at an agency where we both held senior roles. He's not just a skilled marketer (although he is), he’s a game changer. Jeff approaches problems with both sides of his brain, understanding clearly what works and what doesn’t. He’s also got a knack for turning would-be challenges into opportunities.

★ ★ ★ ★ ★

— Francoise von Trapp, Founder at 3D InCites

“Jeff gets it.”

In my entrepreneurial world, you need someone who can think strategically and act decisively. Jeff understood the challenges we were facing and jumped right in to help. His approach was a game-changer, helping to transform our new event that nobody had ever heard of, to a sold-out/waitlisted success.

★ ★ ★ ★ ★

— CS Freeland, Co-Founder at Texas Venture Alliance

Who I Help

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CEOs

I need a growth-driving CMO.

Tech Founders

I need a clear, fast-growth strategy.

SMBs

I’m struggling to scale sales with limited resources.

Man in a suit and sunglasses adjusting his jacket outdoors.

PE and VC Leaders

I want proven leadership for portco growth.

Not “just another consultant.

Fractional CMO leadership built to drive growth, not just send a pretty deck and vanish.

Your Growth Partner, Not a Consultant
Big goals can feel out of reach when your marketing isn’t driving results. To achieve them for you, I don’t just advise. I roll up my sleeves.

Strategic Leadership, Not Just Marketing
I bring a business-first lens to every engagement. I align go-to-market with revenue, profitability, and long-term growth. I adapt quickly based on data, traction, and market shifts — from early traction to scalable growth. I draw a direct line between marketing investment and revenue impact, and help companies grow efficiently by focusing resources where they create compounding value.

Deep Industry Fluency
I speak both AI and semiconductor, hardware and software, so I speak the language of your buyers.

Foundational and Translatable Expertise
My work with leaders like Arm, Renesas, and other high-tech companies puts me at the core of technologies that design and power AI. Many AI breakthroughs depend on advanced semiconductors and precision manufacturing — areas where I bring real-world experience. I understand the full ecosystem behind innovation.

Growth Strategy and Scale Experience
You’re not buying theory. You’re getting tested strategy. I’ve helped companies move from traction to acceleration with clear positioning, revenue-aligned GTM, and leadership that scales with you.

Agile Executive Leadership
I offer flexible engagements that adjust as you grow. As a fractional CMO, I deliver senior-level strategy without full-time overhead. I don’t just fill a seat. I build what’s next.

Less risk than a full-time exec. More traction than an agency.

The Jeff Fryer Advantage

ABOUT JEFF FRYER

With more than 20 years in B2B technology marketing, Jeff Fryer is the CEO of Exorda Global, a Fractional CMO firm for AI, semiconductor, and B2B tech companies.

Before founding his fractional CMO practice, Fryer built Kiterocket’s first digital marketing division and AI Task Force, guiding semiconductor and B2B tech companies on GTM strategy, brand positioning, and digital growth. Previously, he built Arm’s first global social media strategy, scaling the semiconductor giant’s digital presence. He also built IAB’s first global social media strategy and also spent over a decade shaping marketing strategy in the music industry, blending creativity with tech-driven storytelling.

Fryer holds a degree from Western Illinois University (BA) and multiple executive certifications in AI and digital marketing. Based in Austin, Texas, he enjoys life with his wife, two kids, and their pandemic rescue dog, Louis.

“Now that you’re here, we can finally stop spinning in circles.”

- Past client

Most teams think their marketing isn’t working.
The real problem? A go-to-market strategy that hasn’t evolved with the business or the market.

If you’ve outgrown consultants, but aren’t ready for a full-time executive, I’m the one you call.

A Few Questions I Usually Get

  • If you're early-stage or scaling fast, you likely don't need — or can’t afford — a $250K+ full-time hire. I bring senior-level strategy without the long ramp-up, overhead, or risk of a bad exec hire. You get momentum, not headcount.

  • Compared to what? A $250K hire you’ll onboard for 6 months? A patchwork of agencies pulling in different directions?

    I cost less than a full-time exec - and move faster than most teams can staff up.


    You get clarity, leadership, and execution - without paying for a title or bureaucracy.

  • Most of those people are great, but they're built for brand refreshes, 12-month roadmaps, and managing 50+ person teams.

    ’m built for a very specific moment in a company’s growth:

    When you’re scaling fast, need clarity and traction, but aren’t ready for a full-time executive yet.

    I help AI and semiconductor teams get GTM momentum, fast - aligning product, marketing, and revenue to work in sync. Not just decks and direction. Actual lift-off.

  • Yes. I know how to translate complex products into clear, credible go-to-market strategies that resonate with customers, partners, and investors.

  • I lead your marketing function: positioning, messaging, GTM strategy, growth roadmap, and team direction. I step in like a head of marketing, not just some consultant.

  • Yes. Most early teams lack senior marketing leadership. I give your internal team or agency clarity, focus, and strategic direction — so they execute better and faster.

  • We define goals up front. I create the plan and report weekly. If something isn’t moving the needle, we change it. You’ll always know what’s working and what’s next.

“I don’t have to second guess you. You already know what to do.”

- Past client

Pricing

Book a call so we can tailor your plan.

Most clients bring me in when they can’t afford a full-time CMO, but know they can’t afford to guess, either. This is senior marketing leadership, delivered fast, without the overhead.

🌱

Engaged Partnership (Fractional CMO)

Starting at

$ 8000 / month

High-level leadership without the cost of a full-time CMO

Drive strategy and oversee GTM implementation

Full-scale marketing strategy built for growth

(Requires 3-month minimum commitment)

📈

Investor -Facing GTM Strategy

Good for tech startups prepping for Series A/B

$ 10000+ (project-based)

De-risk your GTM approach for investors

Build narrative that ties marketing plan with revenue milestones

Positions your company to win vs incumbents

🔍

GTM Audit & Playbook

Good for tech scale-ups that need immediate GTM direction

Starting at

$ 6000 flat fee

Fast-track GTM clarity & execution

Messaging analysis

Roadmap to execution

Advisor

Great for $1M+ starter companies

Starting at

$ 4500 / month

Ongoing strategy input

Coaching, mentorship, team upskilling

Leadership without hands-on execution

Starting at

🏃‍♀️

30-day GTM Sprint

Perfect for Series A or earlier-stage startups needing fast traction

Starting at

$ 4000 flat fee

Rapid GTM assessment

Concise roadmap to implement immediately

Top 1-2 quick fixes for fastest traction

Upgrade Anytime: If you want deeper engagement after the sprint, you can transition to a monthly advisor plan or fractional CMO package.

Most popular with $10M+ scaling companies

☀️

Tailored

Custom

Custom retainer dependent on scope

Flexible based on company needs

Still not sure if now’s the right time?

Most clients say the same thing after working with me: “We should’ve done this sooner.'

Let’s talk. Worst case, you leave with clarity.

Best case? You unlock serious traction.